And while you're on the Miro board, I encourage you to play around with the tool. I've already gotten a bunch of great suggestions, which you'll see when you go there, so just keep it coming. I have a quick request, head on over to my Miro board at /lenny and let me know which guests you'd want me to have on this year. Today's episode is brought to you by Miro, an online collaborative whiteboard that's designed specifically for teams like yours. With that, I bring you Christina Wodtke, after a short word from our select sponsors. Christina is a wealth of knowledge and super interesting and fun, and I know you'll learn a lot from her. And she also shares her most contrarian perspective on what new product managers should be focusing on. We also touch on the skill of storytelling. What is the atomic unit of an OKR? What might be broken about your OKR process? Why you may want to roll out OKRs or change how you approach them.Īlso, how the best companies leverage OKRs, the most common root causes of OKRs going wrong, the elements of a healthy OKR cadence, how OKRs fit with mission, vision, strategy, and roadmaps. In our conversation, we go deep into OKRs. Before getting into teaching and consulting, she was a product leader at LinkedIn, MySpace, Zynga, and Yahoo, as well as a founder of three different companies, plus an online magazine called Boxes and Arrows. She also consults with companies on their product development processes, and in particular, their OKR process. Christina is a multi-time author, speaker, and lecturer at Stanford where she teaches product management, game design, and a few other topics. Welcome to Lenny's Podcast, where I interview world class product leaders and growth experts to learn from their hard-won experiences building and growing today's most successful products. Things are already getting better." The simple act of getting together and saying, "What was the most awesome thing that happened to you this week? What's the most awesome thing that happened in marketing? What's the most awesome thing that design did this week?" It makes people feel like they're part of something really special, and it's super exciting. I've had CEOs who said, "Well, it was the middle of the quarter, so we didn't start OKRs, but we did start Friday celebrations and oh my God, things are already changing. For inquiries about sponsoring the podcast, email full access to Lenny's Newsletter at Transcript (1:03:01) Advice for people seeking a career in product management (1:00:48) The overemphasis of UX in product management education and the importance of business sense (54:29) Why you should set ambitious goals (53:01) Why the focus on learning is more important than grading (51:09) A different kind of approval process to get OKRs done more efficiently (46:02) The cadence of OKRs and the importance of celebrations (44:29) Using the Minto method for storytelling (43:21) Tips to become a better storyteller (40:26) The importance of storytelling and drawing (even badly!) (36:40) Why you should start OKRs with your best multi-disciplinary team (26:14) An example of writing OKRs for an online magazine about interior design (24:58) Common mistakes people make when writing OKRs (23:45) The importance of customer satisfaction and why you need a qualitative researcher (22:39) Why OKRs should be kept simple, and the ideal way to express key results (16:15) Mission, vision, roadmaps, and OKRs (04:54) How Christina uses OKRs to manage her personal life
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